Toothpaste that is used for brushing the teeth and gums while promoting oral hygiene. Adults and children 2 years of age and older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed b a dentist or physician. Instruct children under 6 years of age in good brushing and rinsing habits (to minimize swallowing). Supervise children as necessary until capable of using without supervision. Children under 2 years of age: consult a dentist or physician. Children under 6: use a pea sized amount. Aids in the prevention of dental cavities. Calcium helps remove plaque. Fluoride helps prevent cavities. Finely ground calcium carbonate helps to safely remove plaque from teeth with brushing. Fluoride helps remineralize soft spots on teeth before they turn into full fledged cavities, and strengthens the tooth structure so enamel becomes more resistant to decay. Take the 5-day flavor test. Our natural flavor comes from a blend of pure cinnamon and peppermint oils. It is never artificially sweetened by saccharin (400 times sweeter than sugar), so give your taste buds a chance to adjust. Use Tom's for 5 days. Then try your regular brand. We'll wager you'll stay with the clean refreshing taste of Tom's. How do we define natural? By natural we mean that the product contains no artificial preservatives, artificial dyes, or artificial sweeteners (like saccharin) and is created with minimally processed ingredients originally sourced in nature. On each box we list our ingredients, their purpose and source. We believe you have a right to know. Purpose: Decay prevention, Mild abrasive, Moistener, Consistency, Disperse the calcium, Thickener, Flavor. Source: Fluorspar (calcium fluoride), and ore, Purified calcium from the earth, By-product of vegetable oil soap (kosher), Branch Brook, Derived from coconut oil, Seaweed, Cinnamon & Peppermint plants. Indication: Aids in the prevention of dental cavities. ADA accepted. For over 25 years we have committed ourselves to natural additive-free body care products. From the early days we have created products with natural ingredients which work well without using preservatives, artificial dyes, synthetic sweeteners and flavors, or animal by-products. Our company has grown but our approach remains simple and direct. We listen to what you want (and don't want) in your products; we learn how it can be done, and we respond with intelligent alternatives. Putting our mission into words as a company has helped us affirm our beliefs and identify new ways to serve you. Part of our mission at Tom's of Maine is "to be distinctive in products and policies which honor and sustain our natural world." That is why our ingredients are biodegradable, our toothpaste cartons are made of 100% recycled board (65% post consumer content) and our tubes are recyclable. Thank you for using our products, and let us know what you think! Tom's of Maine products are tested for safety without the use of animals. "Tom's of Maine Natural Fluoride Toothpaste has been shown to be an effective decay-preventive dentifrice that can be of significant value when used as directed in a conscientiously applied program of oral hygiene and regular professional care." Council on Scientific Affairs - American Dental Association. Ingredients: Sodium Monofluorophosphate, Calcium Carbonate, Glycerin, Water, Sodium Lauryl Sulfate, Carrageenan, Cinnamon & Peppermint Oils with Other Natural Flavors