Toothpaste that is used for brushing the teeth and gums while promoting oral hygiene. Adults and children 2 years of age or older: Brush teeth thoroughly, preferably after each meal or at least twice a day, or as directed by a dentist or physician. Instruct children under 6 years of age in good brushing and rinsing habits (to minimize swallowing). Supervise children as necessary until capable of using without supervision. Children under 2 years of age: Consult a dentist or physician. Children under 6: Use a pea sized amount. Calcium helps remove plaque, and fluoride helps prevent cavities. Finely ground calcium carbonate helps to safely remove plaque from teeth with brushing. Fluoride helps remineralize soft spots on teeth before they turn into full fledged cavities, and strengthens the tooth structure so enamel becomes more resistant to decay. Take the 5 day flavor test. Our natural flavor comes from a blend of pure spearmint oil and an extract from birch trees. It is never artificially sweetened by saccharin (400 times sweeter than sugar), so give your taste buds a chance to adjust. Use Tom's for 5 days. Then try your regular brand. We'll wager you'll stay with the clean refreshing taste of Tom's. How do we define natural? By natural we mean the product contains no artificial preservatives, artificial dyes, or artificial sweeteners (like saccharin) and is created with minimally processed ingredients originally sourced in nature. On each box we list our ingredients, their purpose and source. We believe you have a right to know. Purpose: Decay prevention, mild abrasive, purified calcium from the earth. Glycerin: moistener, by-product of vegetable oil soap (Kosher). Water: consistency, Branch Brook. Xylitol: flavor, Birch trees. Sodium lauryl sulfate: disperse the calcium, derived from coconut oil. Carrageenan: thickener, seaweed. Spearmint & Peppermint oils: flavor, spearmint & peppermint leaves. Ingredients: Sodium Monofluorophosphate, Calcium Carbonate, Glycerin, Water, Xylitol, Sodium Lauryl Sulfate, Carrageenan, Spearmint & Peppermint Oils